Description

Accessible: Grow your reach and product adoption by providing your customers instant access to financial guidance and advice (fully-digital or hybrid). Affordable: Reduce customer acquisition costs and increase lifetime value of customers by leveraging AI technology to automate workflows and extend advisers’ capability. Fahd Rachidy, Founder and CEO of ABAKA, commented: “We must address customers’ needs for financial education and advice, improve ease of access, and explain the choices over pensions and savings. The pensions industry is facing a huge challenge to achieve better outcomes for customers. We live in a brave new world where individuals bear the full responsibility of managing their savings, yet they can neither find help nor affordable financial advice. We need to educate, engage and empower customers through an excellent financial platform with an ultimate focus on improving their financial wellbeing."?